Paula’s latest research investigated the relationship between place branding and place identity in Gowanus, Brooklyn. Using Critical Discourse Analysis, she analyzed residents’ perception of land use changes and the ways in which these changes influence neighborhood attachment and identity development.
Paula works as the Global Brand and Research Manager for Enterprise Solutions at Bloomberg LP.
She has 15 years of experience in B2B marketing, brand strategy and sales.
After completing a Bachelor of Science (BS) in Marketing and Management from NYU’s Stern School of Business,
Paula went on to receive a Master of Urban Planning (MUP) from Hunter College where she graduated Summa cum laude. Most recently, Paula completed a Master of Arts (MA) in Psychology from the Graduate Center and last spring was an adjunct at Queens College where she taught Urban Research Methods.
CV via LinkedIn | pdistefano@gradcenter.cuny.edu | Advisor: John Seley
